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Social media marketing is not as easy as just posting content regularly. It takes a lot more than that. And, that is precisely the reason why some brands do much better than others on social media. The brands that have nailed their social media marketing know that the secret to success on social media is knowing your audience and targeting them effectively. And, if you look at the most successful social media marketing examples, you will see that the common theme is content that resonates with the target audience.
Image Source. Starbucks is known for their engaging and out-of-the-box social media campaigns that grab attention. As part of their campaign, they post colourful pictures of people from the community and introduce us to them. They used both Instagram posts and Stories for this campaign and used attention-grabbing visual imagery to get people to click on them. The best part about this campaign was that it took advantage of the current social sentiment of people celebrating Pride month.
People are already talking about this and posting related content, so this easily connects with the audience. As for their hashtag strategy, they used a branded hashtag ExtraShotOfPride and a popular industry hashtag Pride for their posts. Creating a branded hashtag encouraged their customers and employees to share their pictures with the hashtag.
Dove is a brand that has always focused on social causes in their social media campaigns. In their latest campaign, Dove posted pictures of women from all walks of life and highlighted their unique qualities and characteristics. The idea is to accept and love everyone, no matter who they are and how different they are from us.
This campaign aimed to promote more acceptance of diversity and get people to be more inclusive when they see people who are different from them. The beauty of this campaign was that it touched a nerve and asked women around the world to share their pictures, showing how they are different. The brand built a library of over 5, pictures and still counting.Grow Your Instagram Music Account - Best Instagram Marketing Strategy
Apart from the use of powerful social messaging, the campaign also garnered a lot of user-generated content for the brand. Daniel Wellington is a brand that has learned the secret of leveraging UGC for their social media content.
They often repost pictures of their customers wearing Daniel Wellington watches and encourage them to post more such pictures to get featured. Recently, they gave their social media content strategy a twist by posting pictures taken at beautiful locations and asking people to guess where the picture was taken. They are still doing the same thing that they were doing before, i. However, they have added an element of gamification by making it a fun guessing game.
This strategy got them higher engagement on their posts than they normally did, as people comment on these pictures with their answers. They wanted to target millennials via their Twitter campaign and encourage them to enrol in the army. To do that, they decided to break all societal stereotypes associated with millennials and give it a positive twist.
They would take a negative habit associated with millennials and show a positive characteristic that can be associated with it. For example, millennials are known to take a lot of selfies and might even be called self-obsessed, But, the British Army called them confident because they take so many pictures of themselves.
And, with each post, they added a link to their website where people can go enrol for the program that suits them best. Nail enamel brand, Essie, is one of the brands that has mastered the art of leveraging UGC for their social media account.
On Instagram, they ask their followers to share pictures of themselves wearing Essie colours and use the hashtag essielove for a chance to get featured. This is a classic example of how a brand can get their customers to generate content for them.There are an abundance of different social media websites in which musicians can pick to utilize, but the key is to strategically chose the social media website that will yield the greatest results for you and your music.
It would be wise for every musician or band to create and utilize a Facebook page for free online promotion. It can be one of the greatest networking websites available to a musician if they use the right tags and categories. Their target audience will easily be able to find them, and they will be able to communicate with other musicians within the same genre. SoundCloud is one of the most well known websites in the music community.
Many new artists utilize SoundCloud to upload and share their music with friends, family, and fans with the hope of getting recognized by someone in the industry. BandCamp is the ultimate social media site for musicians to upload their digital album and music.
This "do it yourself" platform is customizable and allows artists to place a price on their album or allow fans to download it for free. It even allows artists to interact with their fans on the site!
With no complicated streaming process it gives listeners the option to download your music file or just listen! If you are interested in becoming a professional musician and elevating your music talentlearn more about the Atlanta Institute of Music and Media. Click the link below and turn your music passion into a profitable and successful career today!
Have any questions? Top Social Media Platforms for Musicians There are an abundance of different social media websites in which musicians can pick to utilize, but the key is to strategically chose the social media website that will yield the greatest results for you and your music. Below is the list of the top five social media websites for musicians. It helps artists advance their career and easily connect with industry professionals and other musicians.
The platform offers a variety of useful services including: Electronic Press Kit, Youtube channel growth, Spotify promotion, Radio broadcasting, Music post-production, Song Reviews and many others.
A truly unique feature of Drooble is that artists can also purchase services with a digital currency Karma Points which they can earn easily by contributing to the community. Share this: Twitter Facebook. You may also like. AIMM Events Atlanta Institute of Music and Media. Privacy Terms.But this list is not about them. This list is about the artists who consider Snapchat, Instagram, Twitter, and the like to be more than crass promotional tools, who recognize these quick-hit dopamine factories as artistic outlets in their own right, who wisely bend technology to uphold their particular worldview.
Most of these people are pretty damn funny, too. A TV documentary recently pulled the curtain back on Young Thug ever so slightly, showing a meeting where his label boss, Lyor Cohen, insisted that the rapper do more interviews. He puts out music at an unbelievable clip and is pretty much always up to something on Snapchat and Instagram.
He lip syncs his lyrics, pointing the camera at his various chains and watches. Do we learn anything from these humble home movies? Almost never. Harmony Tividad of NYC indie duo Girlpool treats social media as if it were a surrealist art project. She changes her Insta handle approximately weekly, and following along to see what wacky pun she devises—e. The offerings range from performance pictures, promo videos, and adorable family snapshots, all of which feature the star looking duh flawless.
Nicki Minaj may be the most powerful person on the internet. Her tweets are mostly inside jokes or awesomely candid responses to her adoring horde of fans, and they are still infinitely more popular than that one really good one you thought up that day.
It goes a long way. The professional rudeboy is pretty much always flipping the bird online, picking shit with other artists, shooting off his mouth, and, yes, criticizing this publication amongst others for editorial decisions he deems unworthy of his high journalistic standards. Sorry, Diplo! He retweets and interacts with fans, signal boosting everything from stories about how people have been positively affected by his feel-good jams to opinions on his random Jeffrey Wright vs.
Geoffrey Rush Twitter poll. Father Stretch. True to form, Kim Gordon approaches social media with a conceptual bent. And she even painted a number of tweets on canvas and put them on the gallery walls at an art exhibition a few years ago. Whether she is posting poolside selfies, fan art, the occasional meme Ri probably loves dat boior crazy Carnival pics from her native Barbados, Rihanna always seems to be having a blast or a joint. A video posted by badgalriri badgalriri on Mar 22, at pm PDT.
Do you like cats? Stoner snacks? Battling daily anxiety? On Instagram, she chills even harder, combining the wonders of her sun-kissed day-to day-life with even more pics of her animal friends. Once someone tried to diss Best Coast by saying we sounded like we belong on The OC soundtrack- that's actually the greatest compliment ever.I mean, who has time to spend hours coming up with social media posts to promote your music on Facebook and Twitter?
4 Instagram Best Practices For Musicians In 2019
The secret is NOT doing more to promote your music. There is going to be very little instant gratification here, so get yourself in that mindset. True success on social media is like a relationship a relationship with each of the hundreds or thousands of fans you have on the platform.
And like any relationship, it will take some time to develop. Instead, think about how you can repurpose and adapt all the great stuff you already have. This is called content marketing. As musicians, we create A LOT of stuff. You know — riffs, songs, lyrics, covers, jams, live performances, albums, tones, beats, effects, and the list goes on and on.
7 Of the Best Social Media Marketing Examples in 2019
I know, there is a bit of a balance to find here. But giving away little pieces here and there can actually get fans more excited for the release as you build up the anticipation. Today, take a few minutes to look at all the creative work you do every day. Okay, one quick aside before we get into how to actually create your social posts…. And that it needs to be released in its entirety or not at all.
The result is often long periods of radio silence on social media followed by frantic promotion of the new thing. At the most basic level, success on social media is all about balancing frequency and consistency. Fans will start to expect and anticipate your posts. Which means that radio silence is actually hurting you when you get around to promoting your album or next big thing.
Especially on Facebook where the algorithm favors posts that get more engagement. So try to focus on getting some kind of posting rhythm down. Think of it like taking a big thing — like a song — and breaking it down into smaller pieces that you can post on social media.
Each of those smaller pieces will lead fans back to the full song.The world's most popular social networking sites certainly have changed over the years, and they'll undoubtedly continue to change as time moves forward. Old social networks will die, popular ones will stick around as they're forced to evolve, and brand new ones will appear just watch out for fake news sites!
A lot of kids even admit to using Snapchat the most, suggesting that it could be the future of where social networking is headed. So, what's everyone using right now? Statista shows that Facebook Messengerwith tons of cool features, is the second most popular messaging app behind WhatsApp.
People use Facebook individually and by joining or setting up groups. After failing to acquire Snapchat inFacebook acquired WhatsApp in so that it could be the one that was on top of instant messaging. Visit Facebook. Most users love it for its short message limit now characters and unfiltered feed that showed them absolutely everything in the form of tweets. Twitter has changed dramatically over the years, and today it's criticized a lot for going the way of looking and functioning almost exactly like Facebook.
Besides Twitter Card integration, which now makes it easy to share all sorts of multimedia content in tweets, you can expect to see algorithmic timelines coming to Twitter as well.
Visit Twitter. LinkedIn is a social network for professionals. Anyone who needs to make connections to advance their careers should be on LinkedIn. Profiles are designed to look sort of like extremely detailed resumeswith sections for work experience, education, volunteer work, certifications, awards and all sorts of other relevant work-related information. Users can promote themselves and their businesses by making connections with other professionals, interacting in group discussions, posting job ads, applying to jobs, publishing articles to LinkedIn pulse and so much more.
Visit LinkedIn. Where does everyone go to watch or share video content online? After Google, YouTube is the second largest search engine. From music videos and movies, to personal vlogs and independent films, YouTube has it all. YouTube also launched a premium subscription option, called YouTube Redwhich removes all advertisements from videos.
It also now offers YouTubeTV, a separate live streaming subscription service. If you have kids watching youtube videos, you should probably use parental controls.
Visit YouTube. Instagram has grown to be one of the most popular social networks for photo sharing that the mobile web has ever seen. It's the ultimate social network for sharing real-time photos and short videos while on the go. Now it's even a leading advertising platform for brands as well as Instagram Influencers, who legitimately generate income through the network.
Visit Instagram. Pinterest has become a major player both in social networking and in the search world, proving just how important visual content has become on the web. Pinterest is also growing to become a huge influencer in social shopping, now featuring "Buy" buttons right on pins of products sold by some retailers.
Visit Pinterest. Tumblr is an extremely popular social blogging platform that's heavily used by teens and young adults. Like Pinterest, it's best known for sharing visual content.
If you post great content, you could end up with thousands of reblogs and likes depending on how far it gets pushed out into the Tumblr community. Visit Tumblr.
Snapchat is a social networking app that thrives on instant messaging and is totally mobile-based. It's one of the fastest-growing apps out there, building its popularity on the idea of self-destructing "snaps.After looking it over I wondered how this could apply to musicians and what tools they could be using to help them achieve the best results in this new era.
First I will go over tools that are useful for these 3 areas and then in my next post I will discuss how to bring it all together.
Before you delve into any of the tools listed below, I highly recommend you get an Artist Data account. A very simple user interface to update the majority of social networks you will find yourself using as a musician. With millions of people trolling YouTube everyday, not having any videos up there of your music is a complete disregard for any online visibility you are trying to achieve. Many people will click on your video if they find it in the related videos section of a band they already like.
You can easily gauge where these people are coming from with the YouTube insights module. If you see that the Avett Brothers are sending a bunch of traffic your way, this is an easy way for you to expand your fan base by finding where their fans are online. One of the many YouTube success stories is the Gregory Brothers, who have managed to go from viral video stars to the Billboard Although YouTube is the number one video platform and has been for sometime, there are still quite a few out there than can not only help your SEO but also provide other ways for people to accidentally find you.
TubeMogul allows you to upload your video one time and it will send it out to a vast array of video networks across the web. Broadcast your concert, have a live video chat session with your fans, or just let fans drop in on you in the studio. These are all now realistic possibilities using live web video streaming. Livestream works great across most devices.
The Associated Press have done a great job integrating this into their Facebook application. With the right developer and budget, a musician could easily replicate this or setup something very similar on a site of their own. With the Soundcloud player already incorporated, RootMusic allows you to easily showcase your music on Facebook and incorporate share functionality along with the capability to purchase the songs as well. RootMusic also allows you to add tidbits of information that your fans will find very useful while maintaining a clean user interface.
Great addition to any musicians Facebook page and its free. Probably one of the simplest ways to build buzz around a track that you have been dying to release. Tweet For A Track allows you to do pretty much exactly as it states. You upload your track, share a link, if people tweet it out or repost it on Facebook, then they get emailed a download link to your track. Setup takes little to no time at all and this is a really unique way to get your fans to continue to spread your track around Twitter and Facebook.
Many people when they search for your band name will find your Myspace page at the top of their results. They will go there knowing two things, they will likely be able to find tour dates and hear some of your music if nothing else.
Although Myspace is dying, it is still a great SEO booster for your band and a great way for people to hear a couple of your tracks and send them to your own website.
Above and beyond my favorite social media platform on the internet. Then it takes that data and compares it to your friends music along with other people that have listened to similar music and gives you recommendations based on your playlist. I have found countless bands this way and discovering your band could be just around the corner.
It would be ignorant to ignore the opportunities that this new social platform will present to musicians. Ryan and I will be discussing this more in depth in another post coming soon. All of these tools are pretty similar in stature so I will not go into too much detail here but they are all great communication platforms.
One of my favorites is the geotargeting mechanism they have which can prove to be invaluable if you have a massive fanbase and care to pare it down to a specific region when you plan on visiting that area and sending out some tidbits just for those fans.As all things slowly start to hop aboard the digital train, music promotion has already boarded and is finding its seat. Music streaming and digital sales are edging out physical merchandising and advertising more and more each day, and having an online presence for your music is now a must-have.
Soundcloud is an enormous community of artists and one of the best platforms to share tracks, receive feedback, build a fan base, and find other musicians.
Many artists such as Post Malone and Bryson Tiller actually started their careers off the backbone of Soundcloud and were discovered straight from the site itself. With the music scene shifting more towards streaming rather than direct physical sales, this is a great platform to be taking advantage of. Real-time comments are one of the many great features offered by Soundcloud. Just like Soundcloud, Bandcamp is another one of the best social media sites for musicians, labels and fans to get together and share music.
While Soundcloud is more social media based with commenting and reposting, Bandcamp is skewed towards creating a more well-rounded sales platform for your music and brand, and is home to more full length albums, merch sales, and more. Although not directly related to music promotion, Facebook is an excellent platform to build a central hub for fans to reach out and have discussions, learn about upcoming shows, singles and more.
Facebook offers many great page management tools that make it easy for you to highlight important info and find new fans. When it comes to directly communicating with fans, fellow musicians, and even labels, Twitter is absolutely one of the best social media sites for musicians to be on. Creating a dialogue and engaging with those that are most important to you is an amazing way to build your fan base, get in touch with other artists for potential collaborations, and even get discovered by labels fingers crossed!
Twitter Lists is located in the drop down menu when clicking on your profile icon. Instagram is one of the most popular and active platforms today, so not taking advantage of it would be a huge missed opportunity. Being the major platform for photo and video content, creating a brand for music on this platform and showing off behind the scenes footage of new song development, musician life, live performances and more is a great way to get your music heard.
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Info TheSocialMediaArtist. Soundcloud Soundcloud is an enormous community of artists and one of the best platforms to share tracks, receive feedback, build a fan base, and find other musicians.
Some of the great features of Soundcloud are: Users can like and repost your tracks. Similar to Twitter, when someone reposts your track, it will show up on their personal stream and allow their followers to see it, ultimately putting your music in front of more sets of eyes — Score! Comments on tracks are time stamped at the specific time in the song in which they were posted, giving you a neat way of seeing what specific part of your track made people want to comment.
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